Tim Horton’s or “Timmy’s” as many call it has made a serious
blunder in the world of “branding”, corporate identity and advertising in
general. This gaff can not be better explained and understood than following
the article/opinion that Rex Murphy has contributed to the National Post. It
can be viewed and read at:
In many things I agree with Rex and even when I don’t I find
his presentations highly entertaining.
Enjoy.
The new release of “The Great Liquor War” has been through
the usual three checks for technical perfection (and despite my best efforts I
expect there will be a mistake or two) and the next step is for them to send me
a test copy. Hopefully soon.
We went with the front cover as I presented it here.
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